Privacy Policy

Lumenplay® is committed to protecting your privacy. This Privacy Policy applies to our Website, The primary purpose of the Lumenplay® site is to be a dynamic resource and tool to help you learn more about Lumenplay®, as well as to explore and purchase our products. We want you to feel secure when visiting our site and are committed to maintaining your privacy when doing so.

This policy explains how any personal data we may collect from or about you through this site will be processed and protected. This Privacy Policy governs our data collection, processing and usage practices. By using the Website, you are consenting to the data practices described in this Privacy Policy. If you do not agree with the data practices outlined in this Privacy Policy, you should not use the Website. Lumenplay® may, at its sole discretion, modify or update this Privacy Policy at any time, and we encourage you to review this Privacy Policy, periodically.

1. Important Information

1.1. Changes to this Privacy Policy

We may update this Privacy Policy from time-to-time by posting a new version online. You should check this page occasionally to review any changes. This helps you to always be aware of what information we collect, how we use it and under what circumstances, if any, it is disclosed. Your continued use of the Website and/or continued provision of Personally Identifiable Information to us will be subject to the terms of the most recent version of the Privacy Policy.

1.2. Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

1.3. Contact Us

If you have any questions about this Privacy Policy or our treatment of the information you provide us, please write to us by email at or by mail to Lumenplay, 3601 La Grange Parkway, Toano, VA 23168 Attn: Privacy.


2. Information We Collect

2.1. When You Visit our Website

You are free to explore the Website without providing any information about yourself. When you sign up for email campaigns or contact us via the CONTACT US form, we request that you provide Personally Identifiable Information about yourself and we also collect Navigational Information. 

We may collect and process the following information:

  • Information that you provide by filling in forms on our site. This includes subscribing to email campaigns, or requesting us to contact you for further information. Pages that collect this type of information may provide further details as to why your data is needed and how it will be used. It is completely up to you to decide whether you want to provide this information.
  • If you contact us, we may keep a record of that correspondence.
  • We may ask you to complete surveys that we use for research purpose; however, you do not have to participate in the surveys.
  • Any postings, comments or other content that you upload or post to any Lumenplay® site (including our social media accounts, such as Twitter, Facebook, Instagram, Pinterest, YouTube and Google Plus).
  • Details of your visits to our site and resources you access (including but not limited to, traffic data, location data, weblogs and other communication data). Please see section “4.1 Cookies” for more information.

When this information relates to or identifies you, we will treat it as “Personally Identifiable Information”.

2.2. “Personally Identifiable Information”

This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business.


2.3. “Navigational Information”

This refers to information about your computer, and your visits to this Website, such as your IP address, operating system, geographical location, browser type, referral source, length of visit and pages viewed. Please see section “4. Navigational Information” for more information.


2.4. Payment Information

We collect and process payments using a third-party, Payment Card Industry Data Security Standard (PCI DSS)-compliant service provider. The sensitive information you provide during your purchase, namely credit card numbers, will not be stored or retained. 

3. How We Use Information We Collect

3.1. Compliance With Our Privacy Policy

We use the information we collect only in compliance with this Privacy Policy.

3.2. We Never Sell Personally Identifiable Information 

We will never sell your Personally Identifiable Information to a third party. However, there will be instances when we will need to share or disclose the personal data you provide for a specific purpose, for example:

  • We may need to disclose your personal data to third parties in the event we sell or liquidate any part of our business or assets; a prominent notice of such may be posted on our website for 30 days or we may notify you directly if such liquidation or transfer of assets have occurred.
  • We will disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use; or to protect the rights, property, or safety of Lumenplay® and its clients.

3.3. Use of Personally Identifiable Information 

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personally Identifiable Information to: (a) improve your browsing experience by personalizing the Website (b) send information to you which we think may be of interest to you by post, email, or other means; (c) send you marketing communications relating to our business or the businesses of carefully-selected third parties, which we think may be of interest to you, and (d) provide other companies with statistical information about our users although this information will not be used to identify any individual user. We may, from time-to-time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your unique Personally Identifiable Information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide customer support. Such third parties are prohibited from using your Personally Identifiable Information except for these purposes, and they are required to maintain the confidentiality of your information.


3.4. Use of Navigational Information

We use Navigational Information to operate and improve the Website. We may also use Navigational Information alone or in combination with Personally Identifiable Information to provide you with personalized information about Lumenplay®


3.5. Customer Testimonials and Comments

We may post customer testimonials and comments on our Website, which may contain Personally Identifiable Information. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.


3.6. Use of Credit Card Information

If you provide credit card information, we use it solely to check your financial qualifications and collect payment from you. We use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use information you provide except for the sole purpose of credit card processing on our behalf.


3.7. Service Providers

We employ other companies and people to provide services to visitors to our Website and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data, providing marketing assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, and providing customer service. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.


3.8. Security of your Personally Identifiable Information 

We use a variety of security technologies and procedures to help protect your Personally Identifiable Information from unauthorized access, use or disclosure. We secure the Personally Identifiable Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personally Identifiable Information (such as a credit card number) is processed on our Website and/or transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.


3.9. Email Opt-In Policy

How Do I Opt-In?

By entering your email address into the email sign-up form on our Website, you will be opting-in to receive periodic emails.

Why Register for Email Campaigns & Promotional Offers?

Our Website offers several opportunities for visitors to register for promotional and informational mailings. These registration forms enable users to opt-in to the Lumenplay® mailing lists and require users to give contact information (such as name and email address). We use this contact information to send information about our company and our products and services. Those who have signed up and subsequently wish to withdraw their participation may opt-out of receiving future mailings at any time (see section “6. Opting-Out and Unsubscribing” for more information).

How Do I Opt-Out?

Lumenplay® only tolerates permission-based email. Users always have the opportunity to opt-out or change preferences via a link in the footer of all non-transactional email messages. These options are made available when you sign-up for our email lists and in email messages delivered from us. For your convenience, you may also reply to any email with the word UNSUBSCRIBE in the subject line and you will opt-out of future emails. You cannot opt-out of ordering or purchase-related emails. If you do not wish to receive order notification emails, then please place your order by telephone.

3.10. Social Media Features

Our Website includes Social Media features, such as the Facebook Like button and Widgets, the Share This button or other interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Website. This Privacy Policy does not apply to these features.  Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.


3.11. External Websites

Our Website provides links to and from the sites of our partner networks, advertisers and affiliates. We do not control, and are not responsible for, the content or practices of these other websites. If you follow a link to any of these sites, please note that these sites have their own privacy policies and that we do not accept any responsibility or liability for these policies or sites. Please check these policies before you submit any personal data to these sites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have.


3.12. Public Forums

We offer publicly accessible comment sections and a blog. Please keep in mind that if you directly disclose any information through our comments or blog sections, this information may be collected and used by others. We will correct or delete any information you have posted on the Websites if you so request, as described in section “6. Opting-Out and Unsubscribing.”


3.13. Retention of Personally Identifiable Information 

We retain Personally Identifiable Information that you provide us as long as we consider it potentially useful in contacting you about our products or our other services, and we then securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in section “5. Opting-Out and Unsubscribing.”


3.14. Compelled Disclosure

We reserve the right to use or disclose your Personally Identifiable Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights or to comply with a law, court order, or legal process.


4. Navigational Information

4.1. Cookies

We use “Cookies” to help you personalize your online experience. Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a site. Cookies are then sent back to the originating site on each subsequent visit, or to another site that recognizes that cookie. Cookies are useful because they allow a site to recognize a user’s device. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a Cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Website, a Cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the features that you customized.


By using our site you agree that we can place Cookies on your device as explained above. You have the ability to accept or decline Cookies. Most Web browsers automatically accept Cookies, but you can usually modify your browser setting to decline Cookies if you prefer. If you want to remove existing Cookies from your device you can do this using your browser options. If you want to block future Cookies being placed on your device you can change your browser settings to do this. Please bear in mind that deleting and blocking Cookies will have an impact on your user experience and Website usability as parts of the site may no longer work. If you choose to decline Cookies, you may not be able to fully experience the interactive features of the Website. Unless you have adjusted your browser settings to block Cookies, our system will issue Cookies as soon you visit our site, even if you have previously deleted our Cookies.


4.2. Log Files

We may collect demographic information, such as your zip code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other Personally Identifiable Information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by Lumenplay® to provide general statistics regarding use of the Lumenplay® Website. For these purposes, we do link this automatically-collected data to Personally Identifiable Information, such as name, email address, address, and phone number.


5. Opting Out and Unsubscribing 

5.1. Reviewing, Correcting and Removing Your Personally Identifiable Information

If you provide us with your Personally Identifiable Information, you have the following rights with respect to that information: 

  • To review the user information that you have supplied to us 
  • To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us 
  • To request that your user information not be used to contact you 
  • To request that your user information be removed from any solicitation list that we use 
  • To request that your user information be deleted from our records
  • To opt out of being solicited by Lumenplay® or its partners 

To exercise any of these rights, please contact us at or by mail to Lumenplay, 3601 La Grange Parkway, Toano, VA, 23168 Attention: Privacy. We will promptly change, correct, or delete your information and notify you of the action we have taken.


5.2. To Unsubscribe From Our Communications

You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our emails, or by sending us email us at or by mail to Lumenplay, 3601 La Grange Parkway, Toano, VA, 23168 Attention: Privacy. Customers cannot opt out of receiving transactional emails related to their account with us. 


5.3. To Unsubscribe From Our Partners’ Communications

Our partners are solely responsible for their own marketing emails and other communications; we cannot unsubscribe you from their communications. You can unsubscribe from our partners’ marketing communications by clicking on the “unsubscribe” link located on the bottom of their emails, or by contacting them directly.

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